Super Bowl Champion loves The Simply Bar as part of his post-NFL kosher diet

FOR IMMEDIATE RELEASE
Contact: Cathy Richards
CEO, Wellness Foods Inc
cathy@wellnessfoods.ca; 1-800-547-5790 x4

Super Bowl Champion loves The Simply Bar as part of his post-NFL kosher diet.

TORONTO, Ontario, May 6 2011
As a former NFL star, Alan Veingrad knows a thing about the struggles of eating well. Fuelling himself to play in seven NFL seasons as an offensive lineman, first with the Green Bay Packers and then the Dallas Cowboys, with whom he won Super Bowl XXVII, required a lot of determination and knowledge.

After his time in the NFL, Alan became increasingly aware of blankness in his heart and an emptiness in his soul. He reacquainted himself with the teachings and practices of Jewish life. Alan, who had been the only Jewish player on the Super Bowl Champion Dallas Cowboy Team in 1992, soon embraced Judaism. He now goes by his Hebrew name Shlomo, and says he has a deepening sense of contentment and a renewed sense of purpose.

Along with Alan’s adoption of the orthodox Jewish religion has come a new struggle: how to continue to eat well while constantly on-the-go and, more importantly, maintaining a strict kosher diet. He is discovering just how hard it is to find healthy, kosher foods:

“The Torah tells us that we need to eat healthily, but overeating at Shabbath and holiday dinners makes that hard to do. Furthermore, some traditional foods in our culture are not always served in the healthiest manner. In the last couple of years, I have noticed that many of my family and friends have been cutting back:
• low fat instead of full fat mayo in salads and sandwiches,
• less oil usage and reduced consumption of traditional greasy foods (like latkes, kugals),
• lean meats instead of full fat kishkes and chicken liver,
• reduced consumption of breads and cakes.”

Alan has recently discovered The Simply Bar, a kosher protein bar from Canada, which is low in fat and only 160 calories or less per bar.

“The Simply Bar is great when I am on the go. It gives me the energy I need, without junk ingredients. If I cannot find a suitable food choice when I am travelling, I know that I have a healthy, portable option that tastes great too. I always make a point of telling others about it, especially if they follow specific diets. I want everyone to have a healthy option available, regardless of the diet they follow or how hectic their schedule is.”

About The Simply Bar:
The Simply Bar was created by Cathy Richards. With Crohn’s disease since she was 12 years old, and a hectic work schedule, she wanted a high protein, low fat, low glycemic bar that had only a handful of all natural ingredients she could pronounce and no chemicals or ingredients she couldn't. In addition to being healthy overall, the short list of natural, kosher, gluten/casein free and vegan ingredients makes The Simply Bar especially easy to digest for those with food sensitivities. The Simply Bar is now loved not only by athletes, vegans and celiacs, but also everyday healthy people who want to make better eating choices. Contact info: cathy@thesimplybar.com 1-800-547-5790 x4

About Alan Veingrad:
Alan Veingrad, the transformational speaker, had a seven-year career as an offensive lineman in the NFL, first with the Green Bay Packers and then the Dallas Cowboys, with whom he won Super Bowl XXVII. He has been the subject of features on NBC, NPR, JM in the AM, and the Jewish Channel; and in the NY Times, NY Post, Dallas Morning News, and the Miami Herald. In a one-of-a-kind presentation, Alan shares with audiences around the world the story of how he became aware that his lifestyle after retiring from professional football was more style than life. It left a void in him that ultimately led to his becoming an Orthodox Jew. For more information about hearing his uniquely entertaining and valuable perspective, please visit www.alanveingrad.com. For Media Inquiries and bookings, contact alan@alanveingrad.com 954 205 6369.